When most people think of conversion rate optimization (CRO), they immediately think of the costs and headaches associated with implementing a strategy. While implementing a CRO strategy may appear to be a daunting task, consider what a 2% increase in conversion rate would mean for your monthly sales revenue. This post will give you some tips on how to reduce those headaches and increase conversion rates for eCommerce website development.
1. Utilization of Google Analytics
Track your best-performing pages in Google Analytics, looking for high traffic and low bounce rates. This indicates that a large number of people are visiting your product pages and either staying on that page to learn more or being directed to another page on your site (hopefully the checkout page!). After determining which pages are generating the most traffic, you can optimize the content on those pages to rank for high-search-volume keywords.
2. Test CTA Copy & Placement
Have you ever wondered why that eBook or whitepaper you released last month isn't performing as well as you expected? It could be that your call-to-action (CTA) buttons are failing. Assume you've created a landing page for your new line of men's casual dress shoes that includes a size and style guide. You've placed a CTA at the bottom of the page after a brief description of the guide that piques the consumer's interest. "Download Now," says the copy on that CTA.
3. Consider Yourself like a Consumer
Sometimes you have to step back and imagine yourself as an online shopper visiting your website for the first time. When analyzing pages, consider questions such as "what question does this page answer?" and "why was I directed to this page specifically?" Remember that each page of your website should serve a purpose, whether it is to attract, educate, convert, or close customers. Finally, each page on your website should assist in identifying and advancing the visitor through the buyer's journey.
4. Improve Internal Search functionalities
Have you ever abandoned a website after a frustrating search for a product? Helping your customers find what they need quickly and easily will significantly increase conversion rates for eCommerce website companies. The first step in improving the search functionality of your website is to enable search in Google Search Console.
This tool will monitor what your customers are looking for in terms of your products. This can assist you in determining which keywords to target on your product pages and blog.
5. Consider the FAQ page as Working Document
Your FAQ page on your website should be a living document, not a never-ending laundry list. Returning to searcher intent, consider what kinds of questions customers are asking when looking for your product. The more frequently asked questions you have, the better informed and aware your customers will be. These increases purchasing confidence and can mean the difference between an abandoned cart and a sale.
conversion optimization while eCommerce website development takes time and consistent effort; it is not a one-time event. Don't feel obligated to implement all of the strategies listed above right away. You can prioritize your efforts by selecting a few that you believe is the easiest to implement. As your conversion rates improve, you can begin to increase the number of strategies you employ to further strengthen your conversions.